GEMS

GEMS was a self-initiated audiovisual event project. I developed the logo, branding, and overall visual identity, creating a cohesive direction that defined the project’s atmosphere and concept.

The work also included managing social media, designing promotional media, and leading the creative team throughout the project. In addition, I contributed to shaping the event theme and overall creative direction, including PR-related communication.

Through this project, I focused on combining visual storytelling with leadership and strategy, building a strong and unified experience across all touchpoints.