Legends United

Legends United is a football agency merging sports and the metaverse into a unified life experience. I developed a complete visual identity, shaping the branding direction and designing the logo to reflect both the heritage of football and a forward-looking digital vision.

The project also included the creation of a fully designed website, promotional video content, and sportswear design, supporting a strong and cohesive brand presence across both digital and physical platforms. The goal was to build an identity that seamlessly connects traditional sports culture with emerging Web3 environments.

Through this work, I focused on combining structure with innovation, ensuring every element contributes to a consistent and impactful brand experience across all touchpoints.