Mondrian

Tennis Tournament is a branding concept inspired by Piet Mondrian’s geometric abstraction and primary color composition. I developed the visual identity, creating a bold and structured design system that translates the energy of sport into a modern graphic language.

The project focused on logo design and overall branding direction, using strong geometry, rhythm, and color balance to reflect movement and competition. The goal was to merge artistic influence with a clear and dynamic sports identity.

Through this work, I explored how fine art principles can be applied to event branding, creating a distinctive and visually striking system inspired by Mondrian’s aesthetic.