Umagination

Umagination was a series of large-scale EDM (Electronic Dance Music) events in Croatia, bringing together thousands of visitors under open skies. I developed the core branding concept, focusing on creating a strong and recognizable visual identity that reflects the energy and scale of the experience.

The work centered on defining the visual direction and building a cohesive concept that could be applied across event materials and promotional touchpoints. The goal was to translate the atmosphere of massive open-air music events into a clear and impactful design language.

Through this project, I focused on concept development and visual storytelling, shaping a brand foundation that supports the emotion, energy, and community of the EDM scene.