X-GEMS

X-GEMS Motocross Party in Croatia is a high-energy motorsport event combining motocross culture with an immersive audiovisual experience. I developed the visual identity, shaping the branding direction to reflect speed, intensity, and underground event culture.

The project included logo design, branding, and promotional media creation, building a strong and recognizable visual system across event materials and digital platforms. The goal was to capture the raw energy of motocross while translating it into a bold contemporary design language.

Through this work, I focused on merging sport and entertainment aesthetics, creating a cohesive identity that amplifies the atmosphere and impact of the event experience.